Update to the Abusing the ad network policy (December 2024)

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In December 2024, Google will update the Abusing the ad network policy to include a clarification on enforcement actions on ads that might violate Spam Policies for Google Web Search as follows:

Advertisers should not violate Google Search's Spam Policies. In particular, ads that point to destinations that have been removed from Google Search through a manual action will be disapproved. Site owners are notified through Google Search Console about manual actions.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

(Posted on December 23, 2024)