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On 5 February 2025, the Google Ads other restricted businesses: Government documents and services policy will be updated in the following ways:
- Advertisers will no longer be required to apply for a certification in order to run ads for vignettes/e-vignettes across Europe;
- If you’re running ads promoting 'Business identifiers' and exclusively targeting France as a region, you don’t need to qualify as a government or authorised provider but will still need to apply to be excluded from policy, to ensure that your ads aren’t improperly disapproved
- Please note that if you are running ads for any restricted government documents and services that are covered by this policy, you will still need to apply for certification by choosing the appropriate option that applies to your individual case
We will begin enforcing the policy update on 5 February 2025, with full enforcement ramping up over approximately 8 weeks.
(Posted on 21 January 2025)