Update to Misrepresentation policy (March 2024)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In March 2024, Google Ads will update the Unacceptable business practices portion of the Misrepresentation policy to include enticing users to part with money or information by impersonating or falsely implying affiliation with, or endorsement by, a public figure, brand or organisation. We will begin enforcing this policy in March 2024 for advertisers outside of France. For advertisers in France, we will begin enforcing this policy in April 2024.

We take violations of this policy very seriously and consider them egregious. If we find violations of this policy, we will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.

Please review this policy to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before the relevant enforcement date.

(Posted on 15 February 2024)

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