Update to political content policy (February 2024)

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In March 2024, Google will update its political content policy to include a Mexico election ads policy.

Mexico election ads are ads that feature any of the following:

  • A political party, coalition, current elected officeholder or candidate for President, the Senate or the Chamber of Deputies.
  • A question in a national referendum officially declared by the Supreme Court of Justice of the Nation.

Only agencies are permitted to run Mexico election ads in Mexico. Agencies wishing to run Mexico election ads must complete the Google verification process on behalf of their clients. Verification to run Mexico election ads will be available in March 2024.

(Posted on 9 February 2024)

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