Location asset requirements

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Location assets allow ads to include a business address, phone number, and other information (e.g. business hours and ratings) about a specific business location. Location assets are subject to the standard Google Ads policies and the requirements below.

Remember that your Google Business Profile (GBP) account can provide data for location assets in Google Ads. This means that information about your business and images of your location are managed in your GBP account directly, not in Google Ads. GBP is only available in countries currently supported by Google My Business.

Location owner approval

The following is not allowed:

red x mark Advertising a business location without the explicit approval of the business owner at that location

Learn how to fix a disapproved ad.

Related policies and common disapprovals

The following Google Ads policies are especially relevant to sitelinks and are often associated with disapprovals. Learn about what happens if you violate our policies.

Misleading content

All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.
For sitelinks, this means that link text should clearly and accurately indicate what kind of product, service, or other content is found at the link’s destination.


Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.

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