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In mid-November 2023, we are updating our Political content policy to require that all verified election advertisers in regions where verification is required must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events. This disclosure must be clear and conspicuous and must be placed in a location where it is likely to be noticed by users. This policy will apply to image, video and audio content.
Ads that contain synthetic content altered or generated in such a way that is inconsequential to the claims made in the ad will be exempt from these disclosure requirements. This includes editing techniques such as image resizing, cropping, colour or brightening corrections, defect correction (for example, 'red eye' removal) or background edits that do not create realistic depictions of actual events.
Examples of ad content that would require a clear and conspicuous disclosure include (non-exhaustive):
- An ad with synthetic content that makes it appear as if a person is saying or doing something they didn’t say or do
- An ad with synthetic content that alters footage of a real event or generates a realistic portrayal of an event to depict scenes that did not actually take place
(Posted September 2023)