Update to Restricted ad formats and features (August 2023)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In August, the Google Ads Restricted ad formats and features policy will be updated to reflect a new requirement for using click tracker services. Starting the week of August 28th, advertiser accounts using click trackers for the first time will only be allowed to use certified click trackers in the Tracking Template feature or their ads may be disapproved. For the time being, advertisers who have been using click trackers prior to August 28th can continue to use the Tracking Template feature without restrictions.

Click tracker service providers may apply for certification for their click trackers. Please refer to this website for certification guidelines before applying. Some click tracker service providers that meet the certification guidelines have been auto-certified. Here is the list of these click trackers. All click tracker providers who complete certification will be added to this list.

(Posted on June 27, 2023)

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu