D‑U‑N‑S® enrolment

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Google Partners with Dun & Bradstreet to support our Advertiser verification processes. Dun & Bradstreet developed a globally recognised system that assigns unique identification numbers (D‑U‑N‑S®) for businesses worldwide.

By enroling with Dun & Bradstreet, you can obtain a D‑U‑N‑S® for your business which may help you expedite the Advertiser verification process. If you are not enrolled (or not sure), read below to learn more.

How to enrol with Dun and Bradstreet for Google

You can enrol with Dun & Bradstreet by following these steps:

  1. Go to the Dun & Bradstreet enrolment website.
  2. Scroll down to 'Thanks for choosing to request a D‑U‑N‑S® Number' section and follow instructions to initiate enrolment:
    1. Fill in the registration form with your company's legal information, including name, address and phone number.
    2. Provide additional information about your business, such as industry type, number of employees and/or revenue, where applicable.
    3. Review and accept the Terms and Conditions for Dun and Bradstreet service.
  3. After you’ve submitted an application, wait for confirmation of your D‑U‑N‑S® number, which typically can take up to 30 days after submission.
    • Optionally, you can purchase an expedited review from Dun and Bradstreet for a fee.
    • If you prefer, you can choose to select alternative methods to verify instead of using a D‑U‑N‑S® to complete Advertiser verification.
  4. A representative from Dun & Bradstreet will reach out to you to process your request.
  5. When enrolment is complete, Dun & Bradstreet will send your D‑U‑N‑S® number by email. Please return to Google Ads to complete Advertiser verification.

Contact information

  • Email: You can email Dun & Bradstreet customer support at customersupport@dnb.com.
  • Phone: Customer Service phone numbers by geographic regions can be found here.
  • Support request form: You can submit a support request form on the Dun and Bradstreet website under the 'Contact Us' page.

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