Update: New ads transparency policy (June 2023)

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In July 2023, Google will introduce a new ads transparency policy which details certain advertiser-related information that Google will make available to all users via the Ads Transparency Centre and ad disclosures, and how such information may be accessed.

In the Ads Transparency Centre and in ad disclosures, Google will show advertiser information such as the name, location and the ads they have served over a certain time period for all advertisers serving ads on Google platforms (including Google Search and YouTube). This also includes advertisers who have not yet been verified by the advertiser verification program.

In order to comply with applicable laws, Google may also be required to disclose certain additional information about its advertisers and ad campaigns to users of its services, depending on the country. These may include, for example:

  • Targeting information, the total number of recipients for each ad and the subject matter of the ad.
  • Google will make such information accessible in the Ads Transparency Centre, including via a public API.

More detailed information will be provided in the policy.

(Posted on 8 June 2023)

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