Update to political content policy (May 2023)

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In May 2023, Google will update the definition of Australia Election Ads to include ads that feature any of the following:

  • An Australian federal political party, a candidate for the Australian House of Representatives or Senate, a current elected federal officeholder in the Australian House of Representatives or Senate or a referendum or plebiscite conducted by the Australian Electoral Commission;
  • A state or territory political party, a candidate for elected state or territory office, a current elected state or territory officeholder or a referendum or plebiscite conducted by a state or territory election commission, from any of the following states and territories:
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia

All advertisers wishing to run Australia Election Ads must be verified by Google. To run Australia Election Ads in Australia, an advertiser must complete Australia Election Ads verification.

For more information, please see this article.

(Posted April 2023)

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