Update to Advertiser Identity Verification policy (January 2022)

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In January 2022, Google will update its Advertiser Identity Verification policy to clarify that for US verification, Google no longer will accept W9 forms for identity verification.

Instead, for identity verification of organisations, Google will accept the following forms:

  • Any document, notice or letter either issued by the IRS or stamped by the IRS that states the Organisation’s name;
  • Forms submitted to the IRS, such as 8871 or 990, if available on the IRS website;
  • Certificates of Business Incorporation;
  • The Organisation's most recent SEC filing;
  • Business bank statements dated within the last three months if they include the Organisation’s EIN;
  • Business credit reports from Experian, Equifax, TransUnion or Dun & Bradstreet.

We will begin enforcing the policy update on 24 January. Accounts that started the Advertiser Identity Verification process by submitting documentation before 24 January will not be required to submit new documentation.

(Posted on 2 December 2021)

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