Updates to Political Content policy (February 2022)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Update: This policy update has been temporarily postponed for technical reasons. Please refer to the Change Log for future policy changes. (Added on April 8, 2022)

Ending Election Ads Exemptions

In February 2022, the Google Ads Political content policy will be updated to eliminate existing products, services, and news exemptions to Election Ads policies worldwide. We will begin enforcing the policy update on February 15, 2022.

With this policy update, ads for products, services, and news no longer will be exempt from Google Election Ads policies. Advertisers wishing to promote products, services, and news with ad content in scope of the policy (e.g., featuring a current candidate or officeholder) will be subject to the respective Election Ads policy, including the requirement that they apply for Election Ads verification in order to run these ads.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account.

Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, ensure you complete Election Ads verification if eligible or remove those ads before February 15, 2022.

New Election Ads Serving Options

Concurrent with the elimination of election ads exemptions, on February 15, 2022, we will also expand ad serving options. Presently, Election Ads can serve only in the country or region to which the ad content pertains (e.g., EU Election Ads can serve only in the EU; U.S. Election Ads can only serve in the U.S.) After this change, advertisers who have completed either Election Ads or Advertiser Identity verification will be eligible to serve ads in their home country or region that are in scope of an Election Ads policy pertaining to a different country or region.  Advertisers will not be permitted to serve Election Ads outside of their home country or region.  For example, a verified New Zealand advertiser will be eligible to run in New Zealand an ad featuring an EU candidate or officeholder, but would not be permitted to run that same ad in the EU.

This change impacts only ads serving in the advertiser’s home country or region.

Changes to Regional restrictions for
Election and Issue Ads in Canada

On February 15, 2022, Regional restrictions for Election Ads and Issue Ads in Canada will continue to exempt ads run by Canadian news organizations to promote their news coverage of an election, but will no longer exempt non-Canadian news organizations.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account.

Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, ensure you remove those ads before February 15, 2022.

(Posted on December 2, 2021)

 

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