Google はヘルプセンターの翻訳版を提供しています。ただし翻訳版の内容によって実際のポリシーが変更されることはありません。ポリシーに基づく措置は、公式言語である英語版の記述に沿って実施されます。この記事を別の言語で閲覧するには、ページ末尾のプルダウン メニューから言語を選択してください。
Link text repetition
The following is not allowed:
Using the same link text for more than one sitelink
Note: Reusing link text is not allowed even if each sitelink points to a different destination.
Duplicate URLs
The following is not allowed:
Multiple sitelinks in the same campaign or ad group that point to the same landing page or the same content
Sitelinks that point to the same landing page or the same content
Examples: Links to different tabs on the same webpage, links to different anchors or fragment identifiers on the same webpage
Note: Approximately 80% of the content on a page should be unique for that webpage to count as a different destination.
Third-party URLs
The following is not allowed:
Sitelink URLs that don’t match the domain of the ad’s final URL
Note: While links should normally point to the same domain as the ad URL, we do allow links to point to third-party sites, under limited circumstances. Some examples include links to select online retailers (Amazon, Best Buy), a Facebook page, Twitter account, YouTube video, LinkedIn profile, or Instagram account. In such cases, the link text must be descriptive of what someone would find at the link destination. It should also include the full domain name in the text.
For example, “Watch our video on Youtube.com” should lead to your video on YouTube.
関連ポリシーと一般的な不承認ケース
次の Google 広告ポリシーは、特にサイトリンクとの関連性が高く、不承認の原因となることが多いものです。ポリシーに違反した場合