Update to Advertiser identity verification policy (February 2021)

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On 22 February 2021, Google will update its advertiser identity verification policy reflecting the addition of eighteen new countries to our verification programme. Google will begin asking advertisers registered in Belgium, Bulgaria, Czechia, Denmark, Finland, Germany, Hungary, Iceland, Latvia, Liechtenstein, Netherlands, Norway, Portugal, Romania, Slovakia, Slovenia, Sweden and Switzerland to complete advertiser identity verification as part of the phased rollout. The advertiser identity verification policy includes example criteria of advertisers who may be prioritised.


(Posted February 2021)

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