Update to Advertiser identity verification policy (January 2021)


On January 18, 2021, Google will update its advertiser identity verification policy reflecting the addition of eleven new countries to our verification program. Google will begin asking advertisers registered in Australia, Austria, Croatia, Cyprus, Estonia, France, Ireland, New Zealand, Poland, South Africa, and the United Kingdom to complete advertiser identity verification as part of the phased rollout. The advertiser identity verification policy includes example criteria of advertisers who may be prioritized.


(Posted January, 2021)

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