Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.
While all ads must comply with our advertising policies, this article outlines the additional requirements your ad assets must meet in order for your campaigns to serve on YouTube.
If your asset is restricted or suspended, you can find more information about how to fix a disapproved ad. If you disagree with our decision or have fixed your asset, you can appeal the policy decision directly from your Google Ads account (if available). Alternatively, you can dispute policy decisions using the Disapproved ads and policy questions form.
Appeals may not be available in all circumstances (e.g., certain court ordered removals). You should receive more information about your appeals options in the notification we send to you about your content or account.
To ensure a good experience for the user, we may conduct automated reviews of your campaign content. This preliminary review may trigger restriction or suspension of the assets. If necessary, Google may further analyze the assets for a final decision.
Assets that do not meet YouTube Ads quality requirements.
- Assets that lack clarity, correct spelling, and use of capitalization or symbols
- Blurred, distorted, or poorly cropped images
YouTube Ads must meet the Google Ads editorial standards.
Ads for applications that fall into one of the following categories:
- Social applications with adult content where the app contains nudity or sexual topics
- Social applications whose primary purpose is meeting new people
- Social applications whose primary purpose is facilitating dating and relationships
Ads for sensitive application may be allowed if the following requirements are met:
- The application does not have live stream features
- The application is not a live chat with stranger application
- The application or ad does not have racy or suggestive content
Application ads must meet the Google Ads app ads policy.
Assets that contain exaggerated or false claims about a product or service or that misleads users
- False claims related to money or overnight success (for example, ads that tell people how to get rich in a short time frame)
Victims To Be Paid Millions For Using Baby Powder. Check If You Qualify Now.
Time is Limited!
Online Language Tutoring
Easiest Way To Master 45+ Languages Overnight - Schedule time with one of our tutors today!
The finest luxury watch available for only $5. Bands in leather, metal, plastic, cloth, nylon mesh & rubber.
- False or exaggerated claims related to curing diseases
Less gray hairs
Reduce your gray hairs with just some potato peels!
Violent and criminal content that references graphic violence, weapons, and illegal activity
Assets that include mentally-distressing, disturbing, repulsive, or gross content; or scary content related to injuries, death, and decay
- Dangerous actions that could potentially result in bodily harm or encourage imitation of the action, such as dangerous challenges
- Dramatized or animated content that is excessively gory or realistic
- Funerals that show people weeping, mourning, or screaming
- Videos designed to scare you intentionally or that contain footage of distressing accidents or natural disasters (enforcement applies to simulated or real content)
Allowed with limitations
- If an ad features content containing professional media — such as movies, TV shows, and video games — the above guidelines will be evaluated according to different criteria. Any ads containing professional media should clearly indicate the source of the media so the viewer understands what they’re watching.
Assets that focus on specific body parts or health conditions
- Medical or dental surgery procedures that show blood, guts, gore, bodily fluids, or tooth decay
- Emphasizing body parts (for example, zooming in on belly fat)
- Showing bodily symptoms (for example, fluids or rashes)
Assets with nudity or that include racy or sexually suggestive topics
- Adult content promotions where the majority of the ad is focused on nudity or sexual topics
- Ads that promote dating using sexually-explicit imagery or language
Allowed with limitations
- Ads for weight loss, hair loss, skin conditions, or other health conditions are allowed as long as the imagery isn’t disturbing
- Promotion of products like swimwear or spa treatments are permitted as long as the content is not overtly sexualized
Assets that use inappropriate or offensive language
- Assets containing obscene or offensive language, which may offend users
- Derogatory language that incites hatred against, promotes discrimination of, or disparages an individual or group that is associated with systemic discrimination
One more thing for men to rule
Join the men vs. women challenge. Sign up for this exclusive deal
YouTube masthead content requirements
YouTube masthead ads are the ads that YouTube users see at the top of the YouTube homepage. This type of ad is the most prominent Google advertising placement available to advertisers. To ensure that we provide a high-quality consumer ad experience, YouTube masthead ads must comply with all Google Ads policies and YouTube ad requirements. We will review each YouTube masthead ad asset for compliance with the YouTube masthead ad content requirements listed below, which apply in addition to the Google Ads policies and YouTube ad requirements. The YouTube masthead ad content requirements may be more restrictive than the ad requirements for other platforms and surfaces, meaning disapproved YouTube masthead ad assets may continue to run on Google’s other owned and operated properties.
Elections and political content
- Assets related to elections or politics
- Assets that depict or reference gambling-related content, including offline gambling, online gambling, online non-casino games, and social casino games
Exception: Assets related to sports betting, provided they meet the requirements set out in the Gambling and games policy.