Account pausing for business operations verification global roll-out (November 2020)

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 25 January 2021, we will be updating the business operations verification requirements to reflect that certain advertisers’ accounts may be paused until the verification is completed successfully. This update will be applied globally across all countries.

As previously announced, we may pause advertiser accounts immediately and require them to complete the business operations verification if we find that their business model is unclear, and we suspect that their advertising or business practices may cause physical or monetary harm to users.

Accounts will remain paused until the verification form is completed, reviewed by Google and deemed to meet the requirements of the verification programme. Once those criteria are met, any ads that are policy compliant will be able to serve.

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