Update to Political Content Policy (December 2020)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.


In early December 2020, Google will update its Political content policy to include an election ads policy for Australia. This will include the following changes:

Election ads in Australia are ads that feature a political party, current elected officeholder or candidate for the House of Representatives or Senate.

All advertisers running election ads in Australia must be verified by Google. Verification to run election ads in Australia will be available starting mid-November, 2020. Information about verification requirements can be found here.


(Posted November 2020)

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