Glossary
- % Recent Ad Impressions
- % Recent Earnings
- Abandonment rate
- Above the fold
- Account email
- Account type
- Active View CPM
- Active View Measurable
- Active View Viewable
- Ad code
- Ad CTR
- Ad Exchange
- Ad format
- Ad formats dimension
- Ad impressions
- Ad placements dimension
- Ad request
- Ad request CTR
- Ad request RPM
- Ad RPM
- Ad session length
- Ad session RPM
- Ad sessions
- Ad sessions measurable
- Ad type
- Ad unit
- Adjustments to earnings
- Administrator
- API
- Average ad session duration
- Average viewable time
- Below the fold
- Bid type
- Blank ads
- Blogger
- Browser cache
- Click
- Clickthrough rate (CTR)
- Completes
- Contact email
- Conversion
- Cookies
- Cost-per-click (CPC)
- Cost-per-engagement (CPE)
- Coverage
- CPM ads
- Crawler
- Custom channel
- Custom Search Ads
- Custom Search Engine (CSE)
- Delivery rate
- Destination URL
- Dimensions
- Display ads
- Drop-off rate
- Dynamic image ads
- Expandable ads
- Favicon
- Google Account
- Host partner website
- HTML ads
- IFRAME
- Impression RPM
- Impressions
- Impressions per ad session
- Lightbox ads
- Link units
- Login
- Metrics
- Midpoint
- Non-host partner website
- Page CTR
- Page RPM
- Page view
- Primary property
- Publisher ID
- Quartile 1
- Quartile 3
- Query
- Query CTR
- Query RPM
- Requested ad types dimension
- Revenue per thousand impressions (RPM)
- Revenue share
- Rich media ads
- Saved reports
- Search box
- Search engine
- Self-hold
- Served ad types dimension
- Standard user
- Targetable ad placement
- Targeting types in reporting
- Text ads
- TrueView skip rate
- TrueView views
- TrueView VTR
- Unbillable
- Unbillable impression
- Unseen Impression Filter
- URL channel
- VPAID