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We'd like to use custom ad formats like cnet.com (on their header) which are full width responsive.
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We'd like to use custom ad formats like cnet.com (on their header) which are full width responsive ads. 

example attached from cnet.com
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Do not fix the width with manual ads. Although, now all manual ads units are responsive by default. Using the ad units with fixed width will create problems with the website.

So, in my opinion, if you would like to use a manual ad unit, select the display ads, this is the best and works for all types of devices.

But, as I suggested above also, use auto ad. Auto ads are created to keep publishers free from taking headaches of placement of ads, and publishers can pay attention only to their content.

Moreover, you can visit How to modify your responsive ad code

Thanks
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For this, you can use a manual ad unit.
 
Although auto ads are responsive it takes the size of the browser. So, in my opinion, using a manual ad unit will not going to give an edge.
 
Thanks
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We tried a manual fixed size display ad with the maximum resolution 1200x450 and it shows an ad but its not full width nor responsive. 

How can we use the full with manual ad shown in the example above?
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Relevant Answer
Do not fix the width with manual ads. Although, now all manual ads units are responsive by default. Using the ad units with fixed width will create problems with the website.

So, in my opinion, if you would like to use a manual ad unit, select the display ads, this is the best and works for all types of devices.

But, as I suggested above also, use auto ad. Auto ads are created to keep publishers free from taking headaches of placement of ads, and publishers can pay attention only to their content.

Moreover, you can visit How to modify your responsive ad code

Thanks
marked this as an answer
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thanks, how do I generate an auto ad code specifically for the header though? I don't want to enable auto ads on the entire page not knowing where ads will pop up, Im interested in having a specific placement full width on the header.
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For this just use a display ads unit at the desired places. And leave the default settings as it is. It will get the shape of the device automatically. You need not bother about that. Although, many times due to lack of availability of particular sized ads, ads with other sizes are displayed.
But by the time this problem would be solved as advertisers interested in your site starts bidding for a particular sized ad for your site.

You can visit the link for more information regarding this Factors that affect ad serving

There is no way to create an auto ad unit for a specific area.

Thanks
marked this as an answer
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