Multi-Screen Implementation Guide
About the Multi-Screen Implementation Guide
Our Multi-Screen Implementation Guide is for publishers who have already adopted a multi-screen strategy. In this guide we cover three main topic areas:
- Monetization tips
- Mobile user experience tips
- Mobile search engine optimization tips
Not multi-screen ready yet? First, check out our Multi-Screen Starter Guide.
Next step: Learn about monetization tips
In this section, we’ll introduce you to some ad types and ad placement best practices that you can use to monetize your multi-screen site. If you built your site using responsive web design, make the most of responsive ad units that will automatically fit across all screen sizes. If you’ve built a separate mobile site, we offer multiple ad sizes that you can use throughout your digital content.
Once you choose your ad type, take a look at the ad placement best practices on multi-screens.
With responsive ad units, you can automatically control the size of the ads using a single piece of ad code. Responsive ad units also allow ads to be resized after a screen orientation change. Using a responsive ad unit will allow your site to show the most appropriate ad size according to your user's device, and will help you to maximize your revenue potential.
To provide a better user experience and drive enhanced revenue impact, we recommend you start tailoring your ad placements for multi-screen. Ad placement best practices will differ depending on your own specific site structure and content type. You should find the best ad placements for your pages through continuous testing and evaluating.
Visit our multi-screen policy FAQs to make sure you comply with the AdSense program policies when monetizing your multi-screen website.
Next step: Check our mobile user experience tips
Mobile user experience tips
How long does it take for your mobile site to load? Do users have to pinch and zoom to read your content? Are your most important links easy to tap on a touchscreen? Use Google PageSpeed Insights to analyze the content of your pages, and get targeted suggestions to improve the performance of your site for mobile (and desktop) users.
PageSpeed Insights tool
Check what’s recommended for your site by using the PageSpeed Insights tool.
Your findings are addressed in greater detail inside the PageSpeed Insights help pages. Areas covered include:
Mobile web engagement
"Push notifications" and "Add to Home Screen" allow users to build deep, engaged relationships with the mobile experiences they love. Take advantage of these advanced features directly on the web without the friction associated with installing an app.
- Timely, personalized notifications
- Makes it easy to return to your site
- Increase frequency of engagement with your users
Learn more about reaching and re-engaging users on the mobile web on the Chromium Blog.
- Single tap to access your site
- Keep your users engaged
- Build your brand
Learn more about increasing engagement with Web App install banners on the Google Developers site.
Next step: Find mobile search engine optimization tips
Mobile search engine optimization tips
Checklist for mobile website improvement
Once you've launched your multi-screen site, use this checklist for mobile website improvement to help improve your site. Topics include relevant case studies, or explanatory videos on Google Analytics and Search Console.
You’ve now completed the steps in the Multi-Screen Advanced Guide! Please check back as we'll continue to add more tips. If you have any questions that weren’t covered in the guide, or you want to learn more from other publishers, please visit our multi-screen section in the AdSense forum.
The forum is available in the following languages:
By opting in to performance suggestions in your email preference, you’ll have a chance to get customized tips to grow your multi-screen site further. If you haven’t already opted in, let’s change your email setting now: