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Shopping ads now available for AdSense for search

July 13, 2020

As early as August 20, 2020, AdSense for search (AFS) can serve shopping ads on relevant shopping queries without any code changes required on your end.

With the help of this new feature:

  • You can increase your site engagement by helping shoppers find the products they are looking for with relevant information like price, picture and promotions.
  • You can try shopping ads in your AFS ad units without having to re-tag your site.
  • You can generate higher RPMs by showing shopping ads on relevant queries.

If you use AFS, you'll be automatically enrolled on July 20, 2020. You’ll then have 30 days after this date to opt out before you start seeing shopping ads on your site/app. During the 30-day window, please sign in to your AdSense account to review the style of your shopping ads and make sure they fit with your design.

After changes take effect, you’ll still be able to opt in or out at any time, and update styles.

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