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Custom Search Ads

Search style shopping ads settings

All of the available ad settings for shopping ads are described below.

Turn on or off shopping ads

Setting Description
Turn on shopping ads Turn this option off if you don't want to show shopping ads in your search results. Only text search ads will be shown if you disable shopping ads.

General options

Use these settings to apply styles across your ads:

Setting Description
Font Set the font for the text in your ads. You can choose from a range of Google fonts.
Font colour Set the font colour for the text in your ads.
Background colour Set the background colour for your ads.
Padding Set the padding around the top, bottom and sides of your ads.
Borders Set the border size and colour for your ads.
On rollover Customise the general settings above for when a user hovers over an ad with their cursor.

Image

Use these settings to style the image in your ads:

Setting Description
Width Set the width of the image.
Height Set the height of the image.

Product price

Use these settings to style the product price in your ads.

Note: These settings don't style price annotations, which can be styled as shopping ads extensions.
Setting Description
Font Set the font and font colour for the URL text.
Font size Set the font size for the URL text.
Line height Set the line height for the URL text.
Letter spacing Set the letter spacing for the URL text.
Emphasis Choose whether you want the URL text to be bold, italicised or underlined.

Merchant name

Use these settings to style the merchant name in your ads:

Setting Description
Font Set the font and font colour for the URL text.
Font size Set the font size for the URL text.
Line height Set the line height for the URL text.
Letter spacing Set the letter spacing for the URL text.
Emphasis Choose whether you want the URL text to be bold, italicised or underlined.
On rollover Set the emphasis, background and font colour for the merchant name on rollover.

Product title

Use these settings to style the product title in your ads:

Setting Description
Font Set the font and font colour for the URL text.
Font size Set the font size for the URL text.
Line height Set the line height for the URL text.
Letter spacing Set the letter spacing for the URL text.
Emphasis Choose whether you want the URL text to be bold, italicised or underlined.

Shopping ad template

Setting Description
Shopping ad template Change which template to use for your shopping ad styles.
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