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Inventory management

Provide your seller information with sellers.json

Sellers.json is an IAB Tech Lab standard that increases transparency in the ads ecosystem and helps to combat fraud. Sellers.json works through a publicly-available file of seller information. Publishers can elect to share their individual name or business name (depending on their AdSense account type) in the file. This gives advertisers a reliable way to discover and verify the identity of publishers.

We encourage you to make your information transparent and allow your individual or business name to be listed. This will help advertisers to verify your inventory. If your information isn't made transparent, advertisers won't be able to see your name, which might impact your revenue.

Sellers.json fields

The Google sellers.json file includes the following fields:

Field Description
seller_id Your 16-digit publisher code, e.g., pub-1234567890123456.
is_confidential When true, your name and domain are not listed in the sellers.json file.

PUBLISHER or INTERMEDIARY or BOTH. If you own the site you're monetizing and/or you're paid directly by Google, then you're classified as PUBLISHER. If not, you're classified as INTERMEDIARY. If you belong in both categories, you're classified as BOTH.

name Your seller name. This is the name shown in either the "Name and address" section (individual accounts) or the "Business name and address" section (business accounts) of your payments profile.

Note: If you change your name, this will result in an automatic payment delay of 2 weeks.


Your business domain (e.g., This is the domain that advertisers can use to learn about your business. If the only domain you own is the one you monetize with AdSense, then you should list that domain.

If you're an INTERMEDIARY, this is the domain where your sellers.json file can be found.

Learn more about business domains.

How to make your seller information transparent

  1. Sign in to your AdSense account.
  2. Click Account and then Settings and then Account information.
  3. In the "Seller information visibility" section:
    1. Select Transparent.
    2. (Optional) Add your business domain and click Verify and add.

    Your name, domain (if included), and your publisher ID will appear in the Google sellers.json file within 24 hours.


In this example, the publisher has made their information transparent in the Google sellers.json file. This is what advertisers see:

"sellerId": "pub-1234567890123456",
"sellerType": "PUBLISHER",
"name": "Example Company Inc."

Changing your visibility status

Note, when you change your visibility status, your publisher ID remains the same. This means your seller information (publisher ID, name, etc.) from a time period when your status was "transparent" could still be visible to external parties.

Your business domain

Your business domain is the domain for your corporate entity, not necessarily the domain where inventory is being monetized.

Your business domain name may be hidden in sellers.json until we have verified that you own the URL.

Note: If you don't have a web presence or your account is set to confidential, you do not need to provide a domain.

Use the root domain. Domain names should not include “www” or the scheme (namely, “https://” “http://”, or “ftp://”). Your domain should use a public suffix. Top-level domains should not include the preceding dot.

  Use case Example
Supported Domain name and
Not supported Scheme
Not supported Prefix and subdomains and
Not supported Slash
Not supported Unsupported domain suffix and

Intermediary transparency

An account with a seller type of INTERMEDIARY sells inventory in AdSense which is not owned by the account or is not paid directly by Google.

Intermediaries and accounts with a seller type of BOTH have is_confidential set to false by default. They do not have access to the “Seller information visibility” control.

Your information in Google’s sellers.json file

Review Google’s sellers.json file at

If you have one or more accounts with AdSense, AdMob, or Ad Manager, you will appear in the sellers.json for each product. Your seller_id is unique to each product, but your transparency status and domain will be shared across all products. It’s not possible to be confidential for one product and transparent in another.

If you edit your business information for sellers.json in either AdSense, AdMob, or Ad Manager, your information will update across all products. For example, if you go into your AdSense account and activate Sellers.json transparency, this will automatically update your Ad Manager and AdMob accounts to also activate transparency.


Example Company Inc. has accounts for AdMob (pub-9876543210123456), AdSense (pub-1122334455667788) , and Ad Manager (pub-1234567890123456).

Example Company Inc. activates transparency in their Ad Manager account (pub-1234567890123456). Example Company Inc.’s AdMob account and AdSense account will automatically be updated and set to transparent.

When Example Company Inc. updates the business domain to in AdSense, their Ad Manager and AdMob accounts will automatically be updated to include the business domain

Find your information

  1. Download Google’s sellers.json file(right-click the link, and then click Save Link As).
  2. Open the downloaded sellers.json file.
  3. Use Ctrl + F (Command ⌘ + F, for Mac) to find your seller_id.
  4. Review your information.

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