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Ad balance is being retired

May 6, 2020

Thank you for using ad balance. Based on feedback from our publishers, we've decided to retire the ad balance feature. Going forward, we'll focus on developing our suite of blocking controls instead.

What's happening?

We're removing ad balance from AdSense accounts on May 20, 2020. We'll also remove the ad balance experiment option, including all completed ad balance experiments, on this date.

If you're currently using ad balance or running ad balance experiments, we'll email you with additional information. If you're not using these features, then you don't need to take any action.

We appreciate your patience and understanding as we continue to develop our products.

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