Display ads

Image ads

Image ads are graphical ads offered in several ad formats.

Image ads compete in the same auction for your ad space that text ads do. So, choosing to display both text and image ads increases the competition for ads to appear on your site, and may help you earn more. Google's technology determines on a page-by-page basis which ads are likely to make you more money, and serves those ads to your page.

Image ads are only displayed on content pages, not on AdSense for search results pages.

Supported ad formats for image ads

At this time, image ads are available in the following formats:

  • leaderboard (728x90)
  • banner (468x60)
  • half banner (234x60)
  • button (125x125)
  • skyscraper (120x600)
  • wide skyscraper (160x600)
  • small rectangle (180x150)
  • vertical banner (120 x 240)
  • small square (200x200)
  • square (250x250)
  • medium rectangle (300x250)
  • large rectangle (336x280)
  • half page (300x600)
  • mobile banner (320x50)
  • large leaderboard (970x90)

You can see examples of each of these formats on our Ad Formats page.

Will I earn more with image ads?

We can't guarantee that you'll earn more by displaying image ads. However, by choosing to display image ads in addition to text ads, you can help ensure that you'll have all available advertisers bidding to appear on your site. Both text and image ads will compete in the same auction to display on your pages, and we'll automatically display the ad(s) that we expect to earn you the most.

Will image ads slow my page load time?

Google image ads are limited to 150KB in size, and should have a minimal effect on load time for most sites.