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Policies

Overview of the Policy centre

The Policy centre is a tool that helps you adhere to our programme policies. Use the Policy centre to discover, understand and resolve issues that affect ad serving on your sites.

To access the Policy centre: Sign in to your AdSense account, and click Policy centre.

Use the Policy centre to view:

  • Which of your sites have issues that affect ad serving. This includes cases when the ad requests are coming from your pages that you've embedded into the sites with issues.
  • Information about the issues, including issue descriptions and screenshots (if available)
  • How to request a review of your site after you've addressed the issues
Policy Center Overview

Using the Policy centre

The Policy centre helps you monitor any policy issues that your site may have as well as the overall health of your account. If we detect that any of your sites have policy or other issues, you’ll be notified in the Policy centre and via email.

Once you access the Policy centre, you’ll find a list of your sites affected by issues. Issues are automatically sorted by the number of ad requests that they affect. You can also sort by site name, status, type of issue or date reported. To sort by any of these categories, click the category name.

Click Download CSV and choose Download all items or Download filtered view to create a CSV file that contains the details of your sites with issues.

Example of the policy centre in Google Ad Sense.

At the top of the main Policy centre page, you can see an overall account health summary. The summary shows how many sites are affected by issues, how many issues are Must fix and what percentage of your ad requests are restricted or disabled. You can filter for these categories by clicking on them.

You can also see what percentage of account traffic is serving without restrictions. Note that clicking on this number won’t create a filter because filters are only available for sites with issues.

To learn more about the issues on the list, click Fix in the 'Action' column. This will take you to the Issue details page where you’ll see a description of the issue and instructions on how to resolve it.

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