The type of ad that was actually served on your site. For example, if you've specified an ad unit to request display ads, then you can use this breakdown to see exactly what kinds of display ads were shown in your ad unit, e.g. animated image, HTML5, etc.
Depending on your ad setup, there might be different types of ads served within the requested format. For example, let's say you've set up an ad unit to request display ads. Your ad unit might show different types of display ad such as animated image, HTML5, etc. You can use the Requested formats breakdown to see which format your site requested.
- Animated image
- Video (includes all types of video ad)
- Native ad
- Site recommendation
- Link unit