Accelerated Mobile Pages (AMP) is an open source project that aims to make the mobile web better by providing a framework for building content pages that consistently load fast. The average AMP page loads in less than 1 second from Google Search, and because of this, publishers have seen an increase in traffic and time spent on page.
Improving your site performance through AMP
Monetizing your AMP pages
AMP pages are written in AMP HTML, which means that AMP ad units require different ad code from the usual AdSense ad code. Learn how to create an AMP-compatible display ad unit.