About ad units

An ad unit is one or more Google ads displayed as a result of one piece of the AdSense ad code. You can create, customize and manage ad units on the Ads page in your AdSense account. Ad units give you control over where ads appear, and our native ad units offer lots of flexibility in terms of customization.

Types of ad unit

AdSense offers several different types of ad unit. If a display ad unit doesn't meet the requirements of your site, consider using one of our more specialized ad units:

Ad unit	Description
Display	A great all-rounder, these ads work well anywhere. Display ads are responsive by default, which means they automatically adapt their size to fit your page layout and your users' devices. They can be customized to show fixed ad sizes. They're also compatible with AMP pages.
In-feed	Native ads that flow naturally inside a feed (for example, a list of articles or products) offering a great user experience.
In-article	Native ads that fit seamlessly in between the paragraphs of your pages for an enhanced reading experience.
Matched content	Recommendations that promote your content to visitors and potentially increase revenue, page views, and time spent on site.

Next steps

• Create a display ad unit
• Create an In-feed ad unit
• Create an In-article ad unit
• Create a Matched content unit