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Rewarded inventory policy

These policies apply wherever and whenever rewarded ads serve via Google's ad products:

  • Rewards from rewarded ads are transacted solely between the publisher and the user. Google does not grant or verify any rewards.
  • Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering monetary compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing misleading images next to individual ads.
  • Publishers may not encourage users to engage with rewarded ads using phrases that indicate the ad engagement will help the publisher directly, such as "support us" or similar language.
  • Rewarded ads must not be placed in apps that offer, as a reward or otherwise, monetary compensation or offers that can be converted into monetary compensation (including gift cards, discounts for physical goods or services, and cryptocurrencies).
  • Rewarded ads may only be served after a user affirmatively opts to view a rewarded ad. Additionally, a user must opt to view each rewarded ad individually and cannot opt-in to automatically seeing rewarded ads.
  • Unavailable rewards: Publishers placing ads from Google within rewarded inventory may not:
    • Offer a reward that cannot be redeemed, or
    • Fail to deliver the reward to the user upon completion of the required task.
  • Random rewards: Publishers placing ads from Google within rewarded inventory may offer random rewards, so long as the probabilities of the different rewards are disclosed to the user.
  • Reward description requirements: Publishers placing ads from Google within rewarded inventory must clearly and accurately disclose the following:
    • The required action (for example, "View this ad to receive 100 gold coins" or "View this ad to receive a Sword of Slaying");
      • Icons may be used to describe the required action, but must make it clear that an advertising experience is present, ideally through the use of the word "Ad" accompanying the icon.
    • The in-app reward for completion of the action (for example, "View ad to receive 100 gold coins"). Note that the reward must be redeemable from within the app where the rewarded ad was placed.
      • Icons may be used to describe the reward, so long as such icons are clear to users of the app.
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