Matched content

Apply settings to your Matched content units

Matched content settings give you more control over which articles you want promoted in your Matched content units. You can apply settings for each site that's eligible for Matched content.

Time freshness

The time freshness setting lets you choose how recent the recommended articles are in your Matched content units.

To set your time freshness:

  1. Sign in to your AdSense account.
  2. Click Sites.
  3. Click Matched content.
  4. On the "Matched content site settings" page, find and click your site.
    Use the filter Filter to help you search for sites.
  5. On the "Your current settings" page, click the Down arrow Down Arrow below "Time freshness" to open the "Settings" panel.
  6. Select one of the following options:
    • Any time

      Show articles from any time in your Matched content units. Google will optimize for topic similarity, reader interest, and article age to ensure you have good quality recommendations.

    • Most recent

      Show articles that are as recent as possible in your Matched content units. Exactly how recent depends on the number of articles you publish on your site. If you publish lots of articles, recent might mean the last few days. If you don't publish many articles, recent might mean the last few months. Google will adjust the time frame to make sure you have good quality recommendations.

    Your changes will take effect within 24 hours.

Blocklist

If you see an article in your Matched content unit that you don't want us to recommend, you can add it to your blocklist. After you've blocked an article, it won't be shown again. You can add pages, site sections or subdomains to your blocklist. Note that Google already excludes some types of pages such as "contact us", "about us" etc., so you don't need to block these pages.

To add a page, site section or subdomain to your blocklist:

  1. Sign in to your AdSense account.
  2. Click Sites.
  3. Click Matched content.
  4. On the "Matched content site settings" page, find and click your site.
    Use the filter Filter to help you search for sites.
  5. On the "Your current settings" page, click the Down arrow Down Arrow below "Blocklist" to open the "Settings" panel.
  6. Click Add URL.
  7. Enter the URL of your page, site section or subdomain.
  8. Select one of the following options:
    • Block this page only
    • Block this page and all pages belonging to this section or subdomain

      For example, if your URL is mysite.com/section, then all URLs following this URL will also be blocked (e.g., mysite.com/section/one, mysite.com/section/two/three, subdomain.mysite.com/section, etc.).

  9. Click Add.

    Your changes will take effect within 24 hours.

To remove a page, site section or subdomain from your blocklist, click Cancel next to its URL.

Preferred content

The preferred content setting lets you specify articles that you want to appear frequently in your Matched content units. You can use this setting to drive traffic to specific pages. Google will always recommend at least one article from your preferred content list.

To add a page to your prefered content list:

  1. Sign in to your AdSense account.
  2. Click Sites.
  3. Click Matched content.
  4. On the "Matched content site settings" page, find and click your site.
    Use the filter Filter to help you search for sites.
  5. On the "Your current settings" page, click the Down arrow Down Arrow below "Preferred content" to open the "Settings" panel.
  6. Click Add URL.
  7. Enter the URL of your page.
  8. Click Add.

    Your changes will take effect within 24 hours.

To remove a page from your preferred content list, click Cancel next to its URL.

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