Code implementation guide
How to insert ad code in your WordPress site
There are several ways to place AdSense ad code into your WordPress site. Below, you'll find information about some of the ways you can do this.
Connecting your WordPress site
<head> and </head> tags. To do this in WordPress, you can either:- Use a plugin to insert the code. You can use one of the plugins that lets you make changes to the “header” of your site
- Or, place the code through your WordPress theme settings. We recommend not editing theme files directly. If the theme you edit is updated, your changes will be overwritten.
- Insert Headers and Footers plugin (see documentation)
- Advanced Ads plugin (see documentation)
- Ad Inserter plugin (see documentation)
Be aware that not all themes and plugins allow you to insert code into your site's header. Note that Google is not responsible for malicious third-party themes or plugins.
How to add Auto ads code
Auto ads are a family of ad formats that offer a simple and innovative way for you to monetize your content. To complete the steps to set up Auto ads on a WordPress site, you need to copy and paste the Auto ad code between the <head> and </head> tags of your site. Auto ad code is the same type of code you added when you connected your site to AdSense. You can use any of the options described in the Connecting your WordPress site section above to add your Auto ad code.
How to insert ad code on your AMP pages
Accelerated Mobile Pages (AMP) is an open source initiative to enable a better web, with sites that are fast, beautiful, and monetize well. Learn more about how AMP can help publishers.
Creating an AMP version of your WordPress site
To create an AMP version of your site, we recommend you use the AMP for WordPress plugin. AMP for WordPress is an open source plugin that Google has contributed to.
After you've installed and activated the plugin, choose your template mode:
- Native: Choose if you want to have a single AMP version of your site
- Paired: Choose if you want to have both AMP and non-AMP versions of your site
- Classic: Choose if your WordPress theme is not AMP-compatible.
If your WordPress theme is AMP-compatible, you can choose from any of these modes. If you want to test AMP first, you can start with Paired. After testing, you can switch from Paired to Native anytime by visiting your AMP for WordPress plugin settings.
Inserting ad code on your AMP pages
After you've created your AMP site, you can show ads on your AMP pages. Depending on the template mode you selected in the AMP for WordPress plugin, there are different methods you can use to insert your ad code. If you're unfamiliar with coding, you might want to use an ad plugin or a theme to insert your ad code.
| Method of inserting ad code | Native | Paired | Classic |
|---|---|---|---|
| Advanced Ads plugin
(for both Auto ads and ad units) |
 |
|
|
| Ad Inserter plugin
(for both Auto ads and ad units) |
|
|
|
| Insert Headers and Footers plugin
(for Auto ads only) |
|
|
|
| Genesis themes
(for Auto ads only) |
|
|
 |
How to add ad unit code
Make sure that you've already created the ad units that you need in your AdSense account.
If you're not familiar with coding, but you'd still like to place your ads in specific placements on your site , you might find it useful to use an ads plugin. You can find plugins in the WordPress Plugin Directory.
An ads plugin can have extra features that help you to place ads without writing or editing code.
When choosing a plugin here are some things to keep in mind:
-
Make sure that your theme and plugin are compatible.
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All plugins offer different features. We recommend that you test a few plugins to find the best fit for you and your site.
-
Google is not responsible for the actions of non-Google plugins.
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