Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.


Make sure that your site's pages are ready for AdSense

For your site to succeed with AdSense, it needs to have unique content that's relevant to your visitors and provides a great user experience.

Before you sign up for AdSense, we recommend that you review your pages to ensure that they're in good shape:

Check out the AdSense site approvals video series for more information.

What's special about your pages?

With lots of sites out there already, you’ll want to create unique, original and relevant content that keeps users engaged and encourages them to read more.

  • Consider the arrangement of the elements (text, images, etc.) on your pages. Make sure that your layout is inviting and helps visitors to easily find what they're searching for. Check out this post on the AdSense blog for tips: Refining your website’s user experience in three steps.
  • Consider providing a comment section for your visitors. Feedback from users who've used your site and read your content can really help you to improve your site as it grows.
Note: You'll need to moderate your comment section so that it stays compliant with the AdSense Programme policies and free from inappropriate content. Learn more about user-generated content and how to manage it.

Do your pages have clear, easy-to-use navigation?

An accessible, easy-to-use navigation bar (or menu bar) is a key part of providing a good user experience. When building your navigation bar, consider:

  • Alignment – are all the elements lined up correctly?
  • Readability – is the text easy to read?
  • Functionality – do your drop-down lists work correctly?


Depending on your site, your navigation bar might appear like one of the following:

Example of site navigation

Ultimately, your navigation bar should help users quickly understand how to interact with your site. 

Learn more about our user experience guidelines, refer to employing a clear structure to guide users.

Do your pages have unique and interesting content?

Valuable and original content is paramount to building a strong and loyal user base. When users enjoy your content, they share the experience with others, and this in turn helps you to grow your site.

For tips and advice, check this post on the AdSense blog: Creating outstanding website content in three steps.

You need to take care when using external resources such as articles on other sites or embedded videos. It's really important that you contribute your own original content, whether it's specialist knowledge, improvement ideas, reviews or your personal thoughts.

As stated in the Google Publisher Policies, Google ads may not be placed on sites with scraped or copyrighted content. This is a policy violation and could lead to you having your ads disabled or your account closed.

Learn more good practices for your site, refer to Spam policies for Google web search.

Ready for AdSense?

When you're happy with your answers to these questions, you can sign up for AdSense.

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