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Policy enforcements

Resolve policy violations in your Policy center

The AdSense Policy center gives you detailed information about policy violations that have been found on your pages or sites, as well as the steps to resolve issues with ad serving and request reviews after you've made changes.

In the Policy center you can see:

  • Which of your pages or sites we've found to have policy violations
  • Information on why your page or site is in violation
  • The steps you need to take to comply with the AdSense program policies
  • How to request a review of your page or site after you've addressed the violations.

In this article:

Site-level enforcements

If you've received a policy notification about your site, check below to find out more about the specific enforcement and what action you need to take:

Warning

A warning means that one or more of your sites is not currently in compliance with the program policies. To resolve this, you need to make changes to your site to bring it into compliance. Note that some of the pages of this site may also have page-level enforcements with restricted ad serving. For more information, see: policy notification asking you to make changes to your site.

After you've made the required changes, follow these steps to resolve the warning:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click Settings.
  3. Click Policy center.
  4. In the "Site-level enforcements" section, open the policy violation.
  5. Click Mark resolved and complete the form.
Note that if you don't make changes, further actions may be taken on your site or account.

Ad serving disabled

"Ad serving disabled" means that one of your sites is not currently in compliance with the program policies and, as a result, ad serving has been disabled on your site. You need to check your entire site and make changes to bring it into compliance with our policies. For more information, see: ad serving was disabled on your site.

After you've made the required changes, you may request a review of your site:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click Settings.
  3. Click Policy center.
  4. In the "Site-level enforcements" section, open the policy violation.
  5. Click Request review and complete the form.

    We'll typically review your site within one week but sometimes it can take longer. If no policy violations are found at the time of review, we'll restore ad serving on your site.

We recommend that you check all your sites for compliance with the program policies to avoid additional site-level enforcements. Note that we may disable your account at any time if we continue to see violations occurring.

Page-level enforcements

Page level enforcement only restricts ad serving on those pages where we find policy issues. For pages without any policy enforcements (either page-level or site-level), ad serving continues as usual.

If you've received a policy notification about your page, check below to find out more about the specific enforcement and what action you need to take:

Restricted ad serving

A "Restricted ad serving" enforcement means that your page is not currently in compliance with the program policies and, as a result, ad serving has been restricted on that page.

After you've addressed all policy violations on a page, you may request a review. Note that there's a monthly limit on the number of reviews you can request. Alternatively, if you want to stop serving ads on the page, simply remove the AdSense ad code from your page and it will be automatically removed from the Policy center within 7-10 days.

After you've made the required changes, you may request a review of your page:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click Settings.
  3. Click Policy center.
  4. In the "Page-level enforcements" section, find your site that has page-level violations and click Show details.
  5. In the "Page" section, click the Down arrow Down Arrow to open the detailed view of the page-level violation.
  6. Click Request review and complete the form.

    We'll typically review your site within one week but sometimes it can take longer. If no policy violations are found at the time of review, we'll restore ad serving on the affected page.

Ad serving disabled

"Ad serving disabled" means that one of your pages is not currently in compliance with the program policies and, as a result, ad serving has been disabled on your page. Because of the type of these violations you must fix them and request a review through a separate review process.

Note that you may not be able to request a review for these violations in the Policy center. For example, some copyright and malware policy violations have their own review process. If your content has been removed due to a Digital Millennium Copyright Act Notice of Infringement, you can file a counter-notification request here. For malware violations, visit your Google Search Console and request a review.

Account-level enforcements

Suspension

If you receive a suspension it means that your account has been suspended due to one or more AdSense program policy violations. We recommend you use the suspension period to investigate the sources of invalid traffic, identify and block suspicious traffic, and put measures in place to ensure your ad traffic complies with our guidelines and policies. Learn more about keeping your account in good standing.

During the suspension, no ads are shown, your payments are on hold, and your latest revenue may be deducted from your account and refunded to advertisers. After the suspension period, we'll automatically re-enable ad serving, remove the payment hold and monitor your account to ensure compliance. Note that you cannot request a review for an account suspension. For more information, see: account suspended for invalid traffic or policy reasons.

If additional issues are found, either during the suspension period or after your account suspension ends, your account may be permanently disabled.

You are responsible for ensuring that your properties comply with our program policies at all times. We suggest that you regularly check your sites and pages for compliance.

Policy center FAQs

Here are the answers to some frequently asked questions about the Policy center:

I removed my AdSense ad code. Why can I still see a page-level violation in my Policy center?

It can take up to a week for our systems to re-check your page. After we've confirmed that there's no longer any AdSense ad code present, the page-level violation will disappear from your Policy center.

Why can't I request a review for one of my page-level violations?

There are several reasons why you might not be able to request a review for a page-level violation:

  • You've reached your monthly limit of reviews.
  • You already have a review in progress for that page.
  • It's a type of policy violation that you can't request a review for in the Policy center. For example, some copyright and malware policy violations have their own review process. If your content has been removed due to a Digital Millennium Copyright Act Notice of Infringement, you can file a counter-notification request here. For malware violations, visit your Google Search Console and request a review.

Why was my review for a page-level violation canceled?

We canceled your review either because your page was inaccessible to our reviewers or because there was no AdSense ad code on your page. When reviewing your page, we require that it is both accessible and that it contains AdSense ad code.

Will I see a red alert notification on my AdSense home page if I receive a page-level violation?

No, but you will be able to review all page-level violations in your Policy center. We will also notify you by email if you receive a page-level violation.

What is the difference between the AdSense Policy Report email and other AdSense policy emails?

AdSense Policy Report emails only cover page-level violations and enforcements. Site-level and account-level enforcement notifications are sent via separate emails.
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