AdSense for games (AFG)

AdSense for games setup guidelines

Here's a quick step-by-step guide to get access to ads from AdSense for games for your HTML5 web gaming content. We encourage you to thoroughly review all steps before you begin working on your implementation.

  1. Confirm your eligibility
  2. Read the Adsense for games specific policies
  3. Submit your implementation for review
  4. Launch your implementation

1. Confirm your eligibility

Make sure you read all the requirements in the AdSense for games introductory page to check that it's the right product for you.

Please remember that you’ll first need to have an AdSense account to sign up for AdSense for games. If you don't have an AdSense account, you'll need to sign up.

2. Read the AdSense for games specific policies

There are some additional policies for AdSense for games, so make sure that you've read and understood the policy guidelines: AdSense for Interactive Media Ads (IMA) policy.

3. Submit your implementation for review

Once you’ve double-checked that you want to use these products and that you meet the policy guidelines, you’ll need to submit a test implementation with our sample code for review. To do this, follow these steps:

  1. Sign in to your AdSense account.
  2. Click Ads.
  3. Click Other products.
  4. Click Apply for AdSense for Games, and follow the steps in the interactive guide.

4. Launch your implementation

After approval, you'll be issued with a unique publisher ID that you can use to request live video ads. You'll then be ready to start earning revenue through your HTML5 web gaming content.

Make sure you use your unique publisher ID and remove all instances of the adtest=on parameter to ensure that everything operates properly. For more information, check out the following best practices and frequently asked questions (FAQs).

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