How AdSense works
Google AdSense provides a way for website owners to earn money from their online content. AdSense works by matching text and display ads to your website based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount that you earn will vary.
Here's how AdSense works in three steps:
1. You make your ad spaces available
2. The highest-paying ads appear on your site
3. You get paid
|You make your website ad spaces available by pasting ad code onto your website and choosing where you want the ads to appear.
||Advertisers bid to be displayed in your ad spaces in a real-time auction. The highest-paying ad will show on your website.
||We handle the process of billing all advertisers and networks for the ads on your website, to make sure that you receive your payments.
Sign up for AdSense
Frequently asked questions
To help you find out more about how AdSense works, we've put together these FAQs from publishers:
What is AdSense?
AdSense is a free, simple way to earn money by displaying targeted ads next to your online content. With AdSense, you can show relevant and engaging ads to your website visitors and even customise the look and feel of ads to match your website.
How does AdSense differ from other ad networks?
The AdSense programme differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads and ads for all your online content.
Do I have to pay to use AdSense?
No, participation in AdSense is free. Even better, Google will pay you for clicks, impressions and other interactions with the Google ads you'll display on your website. For more details on the revenue that you can generate with AdSense, read our entry on earning with AdSense
Does AdSense have policies for participation that I must adhere to?
Publishers who choose to use the AdSense service are required to adhere to the programme policies
. If you fail to comply with these policies, we may disable your AdSense account. In many cases we prefer to work with publishers to achieve policy compliance; however, we reserve the right to not display ads that violate these policies, to disable ad serving on pages that violate these policies, to withhold payment or to close offending accounts.
Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it's your responsibility to keep up to date with and adhere to the programme policies.