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Grow your ad revenue and get your website into shape for the holiday season! Check out our blog post for additional information.

Matched content

Create a Matched content unit

Matched content is a free service that promotes relevant content from your site to your site's visitors, and can help to increase your page views and the time your readers spend on your site.

Note that you can't create a Matched content unit by editing the ad type of an existing ad unit. To create a Matched content unit, follow the steps below.

To create a new Matched content unit:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click My ads.
  3. Click +New ad unit.
  4. Select Matched Content.
  5. Use the drop-down in the upper corner of the preview area to see which of your sites are eligible for Matched content. Learn more about eligible sites
  6. Give your Matched content unit a name.
  7. In the "Style" section, change the style of your Matched content unit to match your site.
  8. In the "Size" section, choose an ad size that fits your layout.
    • We recommend using a responsive layout. A responsive layout is different based on the width of the container and the screen size (e.g., on mobile, desktop, tablet, etc.). You can see how your Matched content unit may change in different containers by using the drag handle in the preview area.
    • When using a custom size, we recommend choosing an ad size with a width:height ratio of around 2:1 for a horizontal layout, or 1:2 for a vertical layout. We don't recommend that you use traditional banner ad sizes like the 728x90 for Matched content. Note that neither the height nor the width of your custom-size can exceed 1200 pixels, and only one dimension can be greater than 600 pixels.
  9. If you're eligible for monetized Matched content, in the "Ad options" section, choose whether you want to show ads in your Matched content unit.

    Note that by opting in to this feature you agree to let Google try out different ad types and optimize the number, format, and size of the ads in your Matched content unit. Learn more about showing ads in your Matched content unit.

  10. Click Save and get code.
  11. Copy and paste the ad code into the HTML source code of any of the pages on your approved site. We recommend that you place your Matched content unit directly below your article (below the fold), and either above or below an ad unit. See our best practices below, for more information on placing your Matched content unit.
    While your Matched content settings are propagating across our systems, standard ads may serve in your Matched content unit. To avoid this, please wait 15 minutes before putting this code on your site.

Requirements and best practices

Placement of Matched content units

Matched content units work best for sites with longer content pages, such as in-depth articles, which have an associated image. For best results, we recommend placing your Matched content unit directly below the article (below the fold) or in the sidebar. Note that you can boost the performance of your ads by placing them close to your Matched content unit.

How you can help us find better articles to recommend:

  • Add a unique image to each of your content pages.
  • Use popular meta-tag protocols such as the Open Graph on your pages. You can find other useful meta-tags on our Snippet tool page on the Google Developers site.
Example Matched content unit with publisher-defined header
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