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Multi-screen guidelines

Mobile user experience tips

How long does it take for your mobile site to load? Do users have to pinch and zoom to read your content? Are your most important links easy to tap on a touchscreen? Use Google PageSpeed Insights to analyse the content of your pages, and get targeted suggestions to improve the performance of your site for mobile (and desktop) users.

PageSpeed Insights tool

Check what’s recommended for your site by using the PageSpeed Insights tool.

Google PageSpeed Insights

Your findings are addressed in greater detail inside the PageSpeed Insights help pages. Areas covered include:

  • Speed optimisation
  • Configure the viewport
  • Size content to the viewport
  • Use legible font sizes
  • Size tap targets appropriately
  • Avoid plugins

Mobile web engagement

"Push notifications" and "Add to Home Screen" allow users to build deep, engaged relationships with the mobile experiences they love. Take advantage of these advanced features directly on the web without the friction associated with installing an app.

Push notifications
  • Timely, personalised notifications
  • Make it easy to return to your site
  • Increase frequency of engagement with your users

Learn more about reaching and re-engaging users on the mobile web on the Chromium Blog.

Add to Home Screen
  • Single tap to access your site
  • Keep your users engaged
  • Build your brand

Learn more about increasing engagement with Web App install banners on the Google Developers site.

Next step: Find mobile search engine optimisation tips

Starting 21 April 2015, your site's mobile friendliness will be considered as a Google Search ranking signal. Learn how to get your site ready for this change.
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