In this section, we’ll introduce you to some ad types and ad placement best practices that you can use to monetise your multi-screen site. If you built your site using responsive web design, make the most of responsive ad units that will automatically fit across all screen sizes. If you’ve built a separate mobile site, we offer multiple ad sizes that you can use throughout your digital content.
Once you choose your ad type, take a look at the ad placement best practices on multi-screens.
With responsive ad units, you can automatically control the size of the ads using a single piece of ad code. Responsive ad units also allow ads to be resized after a screen orientation change. Using a responsive ad unit will allow your site to display the most appropriate ad size according to your user's device, and will help you maximise your revenue potential.
- Mobile leaderboard (320 x 50)
- Large mobile banner (320 x 100)
- Small square (200 x 200)
- Square (250 x 250)
- Medium rectangle (300 x 250)
To provide a better user experience and drive enhanced revenue impact, we recommend that you start tailoring your ad placements for multi-screen. Ad placement best practices will differ depending on your own specific site structure and content type. You should find the best ad placements for your pages with continuous testing and evaluation.
Visit our multi-screen policy FAQs to make sure that you comply with the AdSense programme policies when monetising your multi-screen website.
Next step: Take a look at our mobile user experience tips