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Multi-screen guidelines

Monetisation tips

In this section, we’ll introduce you to some ad types and ad placement best practices that you can use to monetise your multi-screen site. If you built your site using responsive web design, make the most of responsive ad units that will automatically fit across all screen sizes. If you’ve built a separate mobile site, we offer multiple ad sizes that you can use throughout your digital content.

Once you choose your ad type, take a look at the ad placement best practices on multi-screens.

Find out more about responsive ad units

With responsive ad units, you can automatically control the size of the ads using a single piece of ad code. Responsive ad units also allow ads to be resized after a screen orientation change. Using a responsive ad unit will allow your site to display the most appropriate ad size according to your user's device, and will help you maximise your revenue potential.

Find out more about mobile ad sizes

We offer various mobile ad sizes both for text and image ads. We recommend running A/B experiments to help you find the most effective ad sizes for your multi-screen site.

  • Mobile leaderboard (320 x 50)
  • Large mobile banner (320 x 100)
  • Small square (200 x 200)
  • Square (250 x 250)
  • Medium rectangle (300 x 250)
Find out more about mobile ad placements

To provide a better user experience and drive enhanced revenue impact, we recommend that you start tailoring your ad placements for multi-screen. Ad placement best practices will differ depending on your own specific site structure and content type. You should find the best ad placements for your pages with continuous testing and evaluation.

Mobile ad placemements

Visit our multi-screen policy FAQs to make sure that you comply with the AdSense programme policies when monetising your multi-screen website.

Next step: Take a look at our mobile user experience tips

Starting 21 April 2015, your site's mobile friendliness will be considered as a Google Search ranking signal. Learn how to get your site ready for this change.
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