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Multi-screen guidelines

Monetization tips

In this section, we’ll introduce you to some ad types and ad placement best practices that you can use to monetize your multi-screen site. If you built your site using responsive web design, make the most of responsive ad units that will automatically fit across all screen sizes. If you’ve built a separate mobile site, we offer multiple ad sizes that you can use throughout your digital content.

Once you choose your ad type, take a look at the ad placement best practices on multi-screens.

Learn more about responsive ad units

With responsive ad units, you can automatically control the size of the ads using a single piece of ad code. Responsive ad units also allow ads to be resized after a screen orientation change. Using a responsive ad unit will allow your site to show the most appropriate ad size according to your user's device, and will help you to maximize your revenue potential.

Learn more about mobile ad sizes

We offer various mobile ad sizes both for text and image ads. We recommend running A/B experiments to help you find the most effective ad sizes for your multi-screen site.

  • Mobile leaderboard (320x50)
  • Large mobile banner (320x100)
  • Small square (200x200)
  • Square (250x250)
  • Medium rectangle (300x250)
Learn more about mobile ad placements

To provide a better user experience and drive enhanced revenue impact, we recommend you start tailoring your ad placements for multi-screen. Ad placement best practices will differ depending on your own specific site structure and content type. You should find the best ad placements for your pages through continuous testing and evaluating.

Mobile ad placemements

Visit our multi-screen policy FAQs to make sure you comply with the AdSense program policies when monetizing your multi-screen website.

Next step: Check our mobile user experience tips

Starting April 21, 2015, your site's mobile-friendliness will be considered as a Google Search ranking signal. Learn how to get your site ready for this change.
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