Why you need a multi-screen strategy
Powered especially by the rise in smartphone adoption, constant connectivity has created many more opportunities for publishers to connect with their users. With a multi-screen centric approach, these opportunities can lead to a larger audience and, ultimately, to higher revenue in the long term.
Take a look at different ways to see the multi-screen shift with your own data:
- What percentage of your traffic comes from high-end mobile devices?
- How does it compare to last year?
- How does your high-end mobile traffic growth compare to your desktop growth?
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so that users have to neither scroll horizontally nor zoom
- Places links far enough apart so that the correct one can be easily tapped
For more information, see the Helping users find mobile-friendly pages blog post.
- Check the "Mobile Traffic Behaviour" graph in the Traffic Growth Dashboard to understand which devices your users are using, and their bounce rate per device category.
- Check the "Engagement by Device" graph in the Engagement & Loyalty Dashboard to understand how much time your users are spending (i.e. their average session duration) per device category.
We hope that this analysis was helpful, and you're ready to develop your multi-screen strategy. Let’s get going.
Next step: Find out about the most common approaches for multi-screen sites