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Multi-screen guidelines

Why you need a multi-screen strategy

Powered especially by the rise in smartphone adoption, constant connectivity has created many more opportunities for publishers to connect with their users. With a multi-screen centric approach, these opportunities can lead to a larger audience and, ultimately, to higher revenue in the long term.

Take a look at different ways to see the multi-screen shift with your own data:

Performance reports
Visit the Performance reports page in your AdSense account and access the Platforms report.
  • What percentage of your traffic comes from high-end mobile devices?
  • How does it compare to last year?
  • How does your high-end mobile traffic growth compare to your desktop growth?
Google PageSpeed Insights
Test your URL in the Google PageSpeed Insights tool to assess your mobile score.
  • What is your score? A score of 85 or above indicates that the page is performing well.
  • Read the Mobile Analysis section to analyse your results.
Mobile-Friendly Test
The Mobile-Friendly Test analyses a URL and reports whether the page has a mobile-friendly design. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so that users have to neither scroll horizontally nor zoom
  • Places links far enough apart so that the correct one can be easily tapped

For more information, see the Helping users find mobile-friendly pages blog post.

Google Analytics custom dashboards
Use the Google Analytics custom dashboards to understand your users' behaviour.
  • Check the "Mobile Traffic Behaviour" graph in the Traffic Growth Dashboard to understand which devices your users are using, and their bounce rate per device category.
  • Check the "Engagement by Device" graph in the Engagement & Loyalty Dashboard to understand how much time your users are spending (i.e. their average session duration) per device category.

We hope that this analysis was helpful, and you're ready to develop your multi-screen strategy. Let’s get going.

Next step: Find out about the most common approaches for multi-screen sites

Starting 21 April 2015, your site's mobile friendliness will be considered as a Google Search ranking signal. Learn how to get your site ready for this change.
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