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Statistics available for video ads

Video ad performance is reported as follows:

  • Clicks: we report a click when a user clicks on the display URL or on the video while it is playing. We don't report a click when a user merely clicks the play button or the opening image in order to initiate playing the video.
  • Impressions: we record an impression each time the opening image is displayed on your site.
  • Clickthrough rate.
  • RPM.

At this time, we don't offer reports for the number of plays your video receives.

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