Clear search
Close search
Google apps
Main menu

Display ads

Statistics available for video ads

Video ad performance is reported as follows:

  • Clicks: we report a click when a user clicks on the display URL or on the video while it is playing. We don't report a click when a user merely clicks the play button or the opening image in order to initiate playing the video.
  • Impressions: we record an impression each time the opening image is displayed on your site.
  • Clickthrough rate.
  • RPM.

At this time, we don't offer reports for the number of plays your video receives.

Was this article helpful?
How can we improve it?
Sign in to AdSense

Sign in to AdSense to see help for your account Don't have an AdSense account? Sign Up for AdSense!