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AdSense Plugin for WordPress

The AdSense Plugin for WordPress is going away

We frequently review our products and features to ensure that they're providing maximum value to our users. After reviewing the AdSense Plugin for WordPress, we've decided that in the future we can support WordPress publishers better with new innovative features like our automatic ad formats and other upcoming initiatives. As a result, we will be deprecating the AdSense Plugin for WordPress in May 2017.

If you're currently using the plugin for your WordPress site, you will receive an email with more information and advice.

Key dates

  • Early March 2017: New publishers will not be able to sign up for AdSense by using the plugin.
  • Early April 2017: Existing publishers will not be able to change their ad settings or ad units through the plugin.
  • Early May 2017: Google will no longer provide support for the plugin.

Guidance for affected publishers

For a better user experience on your site and to be able to make changes to your ad units, we recommend that you follow these steps:

  1. Back up your WordPress site.
  2. Deactivate the official AdSense Plugin for WordPress.
  3. Create and place ad units by inserting the ad code in WordPress widgets:
    1. Go to https://www.google.com/adsense.
    2. Visit the My ads page.
    3. Create a new ad unit.
    4. Paste the ad code directly into text widgets in WordPress.
    5. Make sure that your site stays compliant with the AdSense ad placement policies.
    6. Remove the official AdSense plugin completely.
  4. (Optional) To keep using the Google Search Console, make sure that you verify your site.

Frequently asked questions

How do I know if I'm affected by this change?

If you're currently using the AdSense Plugin for WordPress for your WordPress site, then you're affected by this change. After the plugin has been deprecated, you will no longer be able to edit your ad settings or ad units directly through the Adsense Plugin.

What will happen to my existing ads if I do nothing?

There will be no change to your ad settings as they're stored in your WordPress site. Your existing ads and layouts will be unaffected and ads will continue to serve. However, you won't be able to edit the position of your ads. We recommend that you switch to using QuickStart or ad units, so that you can make changes to your ads going forward.

Will my earnings be impacted?

No. Your existing ads will continue to serve so your earnings will not be affected, but you won't be able to edit the position of your ads.

What if I want more control over placing ads?

If you're a WordPress power user and you're familiar with PHP, we recommend using Child Themes. For more information on Child Themes, see the WordPress Codex.

What is QuickStart?

If you're an affected publisher, you will have received an email from us that suggests using QuickStart. QuickStart is a new page-level ad format that we're rolling out. For more information, see how to use QuickStart.

What about using other WordPress plugins for AdSense?

The AdSense Plugin for WordPress is the only official AdSense plugin. Google does not endorse or support any other Wordpress plugins.
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