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Performance reports

A good click-through rate

AdSense publishers and advertisers serve a very dynamic, diverse market. What may be a high click-through rate (CTR) in one industry or vertical may be considered low in another. So it's difficult to determine an 'average' CTR for everyone.

If you're concerned about your CTR, we encourage you to visit our Optimisation Tips for suggestions on increasing ad relevance and earnings.

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