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Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

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A good clickthrough rate

AdSense publishers and advertisers serve a very dynamic, diverse market. What may be a high clickthrough rate (CTR) in one industry or vertical may be considered low in another. So, it's difficult to determine an 'average' CTR for everyone.

If you're concerned about your CTR, we encourage you to visit our Optimization Tips for suggestions on increasing ad relevance and earnings.

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