For standard ads, your ad click-through rate (CTR) is the number of ad clicks divided by the number of individual ad impressions.

Ad CTR = Clicks / Ad impressions

For example, if your ad received five clicks out of 1,000 ad impressions, then your ad CTR would be 0.5%.

For link units, the number of ad clicks is divided by the number of impressions for the page of ads that appears when a link unit is clicked on.

Note that this metric is only available under the "Custom" metric family tab. Find out more about the custom metric family.
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