We recently launched Your AdSense Page where you can find personalised information about your account to help you succeed with AdSense.

Ad CTR

For standard ads, your ad click-through rate (CTR) is the number of ad clicks divided by the number of individual ad impressions.

Ad CTR = Clicks/Ad impressions

For example, if your ad received five clicks out of 1,000 ad impressions, then your ad CTR would be 0.5%.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
true
157
false