Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Ad CTR

For standard ads, your ad click-through rate (CTR) is the number of ad clicks divided by the number of individual ad impressions.

Ad CTR = Clicks/Ad impressions

For example, if your ad received five clicks out of 1,000 ad impressions, then your ad CTR would be 0.5%.

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Your AdSense page

Introducing AdSense Page: a new resource in which you can find personalised information and new opportunities in your account to help to succeed with AdSense.

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