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Grow your ad revenue and get your website into shape for the holiday season! Check out our blog post for additional information.

Ad CTR

For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions.

Ad CTR = Clicks / Ad impressions

For example, if your ad received 5 clicks out of 1000 ad impressions, your ad CTR would be .5%.

For link units, the number of ad clicks divided by the number of impressions for the page of ads that appears when a link unit is clicked.

Note that this metric is only available under the "Custom" metric family tab. Learn more about the custom metric family.
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