Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Ad CTR

For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions.

Ad CTR = Clicks / Ad impressions

For example, if your ad received 5 clicks out of 1000 ad impressions, your ad CTR would be .5%.

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Your AdSense page

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