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Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Click

For standard content ads, we count a click when a user clicks on an ad.

Note: For the rewarded format, the clicks metric captures both physical clicks and engaged views. This means that you should take care with any derived metrics (e.g. click-through rate (CTR), cost per click (CPC), etc.) for this format as they might be misleading.

Also, use caution when analysing clicks and/or click-derived metrics for your entire account if you use the rewarded format. We recommend that you use the 'Ad format' breakdown in your reports.

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